About this Session
Communication may be described as a “soft skill,” but its mastery makes a hard impact. In this session, author and Salesforce Business Analyst Roni Lubwama shares insights from his new book “The Inside Track to Excelling As a Business Analyst: Soft Skills That Can Accelerate Your Career.” Salesforce BAs need to communicate with stakeholders in multiple arenas, such as with business stakeholders, their IT team members and vendors. This session details how to improve communication specific to your role as a Salesforce BA across multiple forms of communication that affect your perception, effectiveness and ultimately success.